JEWELRY & WATCHES
Luxury jewelry and watches deserve marketing strategies as finely crafted as the products themselves. But it takes an agency with genuine and proven expertise in the luxury space to deliver campaigns that resonate with this unique audience.
Look to Luxe – we’ve spent over 20 years immersed in the world of high-end brands, and this market is growing rapidly. The global luxury watch market size alone was valued at USD 42.21 billion in 2022 and is expected to grow at a compound annual rate of 5.0% through 2030.
We know that marketing expensive watches and jewelry requires a unique and personalized approach. What works for mass-market products just won’t cut it with discerning buyers who value exclusivity and heritage.
It all starts with understanding the mindset and priorities of the luxury jewelry and watch consumer. These buyers have particular tastes and expectations that require thoughtfulness to address. For instance, this discerning demographic values tradition and gravitates toward heritage pieces that display fine craftsmanship. Exclusivity also ranks highly for those wishing to own premium quality items few others can acquire.
Strategies We Use to Capture the Attention of Luxury Jewelry and Watch Buyers
MEDIA PLANNING & BUYING
Captivating the luxury watch or jewelry buyer requires strategic media placements. Simply casting a wide net won’t entice discerning consumers who value heritage and prestige.
At Luxe, our media planning expertise targets the right buyers on the right platforms. We leverage long-standing partnerships with prominent publications to secure premium slots. Full-page spreads in coveted outlets reinforce prestige.
Luxe goes beyond guesswork, directly engaging the luxury audience ready to invest in prestige. Our media strategies place your brand before educated aficionados who desire fine Swiss watches or exquisite Parisian diamonds. By zeroing in on the right audience, discerning buyers will see and consider your brand when making high-end purchasing decisions.
RATE NEGOTIATION FOR PREMIUM PLACEMENTS
When marketing luxurious jewelry or prestigious timepieces, premium ad placements build brand esteem. You can take advantage of our bulk media buys to secure top-tier publication slots at competitive pricing.
Our longstanding partnerships and high-volume bookings equate to negotiated rates extending campaign reach across multiple channels at costs that maximize ROI.
Luxe’s buying power gives you prime positioning without overspending. Our finely honed negotiation strategies stretch your marketing dollars further. More ideal ad placements at better rates equal greater exposure.
SHOWCASING LUXURY WATCHES & JEWELRY IN THE BEST LIGHT
In the hyper-competitive luxury space, how you present yourself is everything. A polished, prestigious brand image separates the exquisite from the mediocre.
Luxury buyers don’t just consider specs – they buy into experiences. So how can you share yours in a captivating light?
At Luxe, we understand the need for thoughtful design in showcasing luxury watches and jewelry in the best possible light. We work hand-in-hand with top creative partners to develop polished branding that communicates prestige.
In this glossy yet crowded category, details communicate. Let Luxe strategically polish your image to attract audiences who recognize true luxury when they see it.
BESPOKE MARKETING STRATEGIES FOR ONE-OF-A-KIND TREASURES
The world’s finest watches and jewelry deserve equally exceptional marketing strategies. We combine boutique-style service with big agency expertise to craft bespoke solutions for every client.
Whether launching a new collection of watches or driving traffic to your e-commerce jewelry site, Luxe designs integrated strategies around your objectives.
For marketing as exclusive as your offerings, a personalized approach pays off. Luxe builds bespoke strategies to showcase the prestige of your luxury brand.