Best Luxury Watch 2023

Prepare to be swept away by glorious timepieces from the best watch brands known to the world of horology. As the dust settles on this year’s amazing Watches and Wonders festival in Geneva, we have picked out one or two pieces that caught our collective gaze here at Luxe HQ for your consideration.

Whether you are a serious collector of watch brands with an impressive timepiece vault or a wide-eyed newbie eagerly starting out in wrist candy, we have got you covered with our selection of eight extraordinary watches. With a focus on craftsmanship and prestige rather than affordable watch brands, this selection is probably not for the faint of heart but for those who appreciate the artistry and dedication that goes into creating well-crafted timepieces.

These watch brands not only exude sophistication but also allow you to express your individuality and are more than simple accessories; they embody the artistry, precision, and overwhelming elegance that define true engineering genius.

Some may argue that mechanical watches and established watch brands are being challenged by flashy digital timepieces such as the Apple Watch and various other digital gizmos. But real enthusiasts know that the allure of a finely-crafted mechanical watch is completely unchallenged and unmatched. The best watch brands are a nod to tradition and an appreciation of the fine engineering that goes into them.

Our review features distinguished watch brands such as Jaeger-LeCoultre, Vacheron Constantin, Rolex, Ulysse Nardin, TAG Heuer, A Lange & Söhne, IWC, and Patek Philippe. Each brand brings its own rich heritage, expertise, and distinctive style to the table, bursting with horological prowess and pride.

From elegant dress watch offerings that enhance your formal attire to more sporty timepieces designed for action, we’ve got a watch for every occasion and personal taste. Knowing a thing or two about the Luxury market, we appreciate that watches are not just arbitrary objects but actual extensions of our personalities. To that end, this short selection covers a range of styles and complications, ensuring a perfect match for every aficionado from the most celebrated watch brands.

Brace yourself for a hand-picked journey into this year’s horological wonders as we unveil our personal favorites of the finest luxury watches of 2023 from the most treasured luxury watch brands.

Starting with a revamped classic from one of the most well-known watch brands, Tag Heuer, who just happen to be celebrating their 60th anniversary this year. Let’s take a look.

Best Sports Watch: Tag Heuer Carrera Chronograph Tourbillon

In a dazzling display at Watches & Wonders 2023, TAG Heuer took the spotlight with their electrifying Carrera collection, celebrating its 60th anniversary. Amidst a flurry of remarkable timepieces like the Carrera Chronograph “Glassbox” stunners, compact unisex models, and a captivating duo of 42mm Carrera Chronographs, one design stood out as a testament to haute horology: the breathtaking TAG Heuer Carrera Chronograph Tourbillon.

The tourbillon complication, a coveted gem among watch aficionados, defies gravity to enhance timekeeping accuracy. With the tourbillon taking center stage at 6 o’clock, the TAG Heuer Carrera Chronograph Tourbillon boasts a timeless blue dial, exuding sophistication and style.

Crafted with meticulous attention to detail, the Tourbillon showcases a rather hypnotic one-minute tourbillon surrounded by a captivating circular brushed nautical blue sheen. The symmetrical dial shows two chronograph counters at 3 and 9 o’clock, complete with silver borders for that extra touch of elegance. Legibility is further enhanced by hour markers with Superluminova, providing easy time reading day or night. The central chronograph seconds hand stands out boldly in vibrant red-orange, completing the sports watch aesthetic.

Powering this exceptional timepiece is TAG Heuer’s automatic chronograph movement, the Caliber TH20-09, equipped with a tourbillon escapement. Thirty-three jewels and a power reserve of 65 hours give this sporty-looking marvel longevity and precision.

Embracing the Carrera Chronograph “Glassbox” aesthetic, the watch features a unique domed sapphire crystal that almost seems to spill over the sides, providing a solid 90-degree reading angle. The 42mm stainless steel case (with its signature angled lugs and sleek brushed sides) give confidence and masculinity that is so familiar with this luxury watch brand.

Water resistance ensures durability and versatility, although if you are looking for something other than 100 meters depth, consider other dive watches. Completing the look is a stylish blue calfskin leather strap with tone-on-tone stitching and a practical steel folding buckle.

The TAG Heuer Carrera Chronograph Tourbillon seamlessly fuses athletic prowess with horological mastery. With its striking design, exceptional craftsmanship, and outstanding performance, this timepiece captures the hearts of horology enthusiasts, embodying the essence of luxury and refinement.

Best Classic Dress Watch: Jaeger-LeCoultre Reverso Tribute Chronograph

In the realm of fine luxury timepieces, the luxury watch brand Jaeger-LeCoultre has once again captivated enthusiasts (and the entire watch world) with their latest unveiling at this year’s Watches & Wonders 2023 event. Brace yourselves, ladies and gentlemen, for the remarkable Reverso Tribute Chronograph, an absolute marvel of a luxury watch that pays homage to the iconic 60th Anniversary Edition. This horological masterpiece is a testament to the inherent Jaeger-LeCoultre philosophy of excellence and craftsmanship.

If you’re a true connoisseur of Swiss watchmaking, the Reverso Tribute Chronograph is a must-have addition to your watch collection. This is not just another run-of-the-mill dress watch. This is a statement piece that demands attention. The rectangular case, a distinctive feature of the Jaeger Lecoultre Reverso lineage, seamlessly blends elegance with wearability, giving you the best of both worlds.

The stainless steel variant boasts a sunray brushed blue dial that absolutely screams sophistication. For more discerning watch collectors with a penchant for opulence, the rose gold version (featuring a black sunray dial) is an absolute showstopper. Both models showcase the iconic Art Deco styling that has become synonymous with so many Jaeger Lecoultre timepieces, adding a touch of timeless class to your wrist.

Beneath the meticulously crafted exterior lies the heart and soul of this extraordinary timepiece—the Caliber 860 movement. Jaeger-LeCoultre’s technical prowess shines through in this mechanical wonder, which brings back the charm of fully mechanical, hand-wound chronographs. With its visible column wheel and balance wheel, in-house movements such as this are a testament to the brand’s commitment to exceptional luxury watches.

But here’s the clincher. The Reverso Tribute Chronograph offers a unique duality that sets it apart from the crowd. Picture this: a dual-side case that showcases a chronograph on one side and a classic time display on the other – giving the proud owner two incredible watches in one. This exclusivity, coupled with the rich history of the Jaeger LeCoultre Reverso lineage, makes it an irresistible choice for any discerning watch collector.

At the Watches & Wonders Festival this year, the Jaeger LeCoultre Reverso Tribute Chronograph stole the spotlight and won the hearts of luxury watch aficionados and industry experts alike. Its mesmerizing dials, unparalleled craftsmanship, and timeless design have cemented its status as a true horological gem.

Jaeger-LeCoultre continues to redefine what it means to create exceptional luxury watches, and this one is an absolute game-changer. Don’t miss your chance to own a piece of horological history with the Reverso Tribute Chronograph, as this piece is almost certain to increase in value over time and become a highly sought-after piece.

Most Intriguing Complication: Vacheron Constantin Les Cabinotiers Dual Moon Grand

Vacheron Constantin, one of the most revered watch brands in the industry, astounds the watch industry once again with the introduction of the Dual Moon Grand Complication from its prestigious Les Cabinotiers collection. Unveiled at the highly anticipated Watches & Wonders 2023, this timepiece is a testament to the unrivaled artistry and technical expertise of Vacheron Constantin mechanical watches.

At first glance, this incredible Vacheron Constantin showcases awe-inspiring craftsmanship in a sleek 46mm white gold case. Despite the intricate complications, it maintains a modest height of 17.10mm, emphasizing something of a refined and understated design. The case serves as the perfect canvas, allowing the mesmerizing dial to command attention.

The sandblasted silvered finish of the dial oozes sublime elegance while providing exceptional legibility, with a harmonious symmetry that not only enhances the visual appeal of this stunning luxury watch but also facilitates effortless reading of the various perpetual calendar displays. The true highlight of the show is the magnetizing moon-phase display, featuring a breathtaking blue hue achieved through meticulous craftsmanship – but then you would expect nothing less from a Swiss watch brand with such pedigree.

Venturing beyond the dial lies a hidden universe of attention to detail. The hour display and celestial chart transport us to the realm of astronomers, inviting us to explore the stars. And the tourbillon (shaped like the iconic Vacheron Constantin Maltese cross) adds a touch of sophistication and grace.

For those of you who are swayed by the finest in-house movements, driving this horological marvel is Vacheron’s in-house manually-wound Caliber 2755 TMRCCQP. With an astounding 774 components and 50 jewels, this little microcosm of engineering genius boasts an impressive 58-hour power reserve. Every meticulous detail is a testament to the Vacheron Constantin ethos of uncompromising precision.

Completing the ensemble is a luxurious dark blue alligator leather strap that perfectly complements the serene silver and blue color scheme. Secured with a white gold Vacheron Constantin style half-Maltese cross clasp, the strap speaks to refined elegance.

The Vacheron Constantin Les Cabinotiers Dual Moon Grand Complication is a true masterpiece that embodies the epitome of Swiss watch brands. Its impeccable craftsmanship, captivating design, and an impressive array of complications have garnered the esteemed Hallmark of Geneva’s certification, bestowed upon only the finest of luxury watch manufacturers. This extraordinary timepiece captures the imagination, captivating watch enthusiasts and connoisseurs alike with its unparalleled beauty and technical prowess.

Best Combination of Luxury & Craftsmanship: A. Lange & Söhne Odysseus Chronograph (Limited Edition)

Our exploration of the finest watch brands and models for 2023 takes a detour now as we venture 1000 km over to Saxony, Germany. While Swiss luxury watchmakers are revered the world over, true connoisseurs of luxury watches know that Germany also boasts exceptional watchmaking craftsmanship of the same standards.

Leaving behind the serene charm of a small Swiss village, we set our sights on the horological town of Glashütte in Saxony. Here, we encounter the extraordinary Odysseus Chronograph, meticulously crafted by none other than A. Lange & Söhne, arguably one of the finest luxury watch brands in the world.

When it comes to luxury watches, A. Lange & Söhne stands at the pinnacle of the watchmaking industry. The brand’s latest marvel, the Odysseus Chronograph, not only showcases their commitment to horology perfection but also demonstrates the finest craftsmanship of mechanical watches on the same level as any Swiss brand.

What sets this watch apart from the rest is its ingenious integration of the chronograph function into the crown, a true feat of engineering. With a single pull, the crown reveals its hidden power, transforming the day and date ‘quick set’ pushes into elegant chronograph pushers. It’s a testament to A. Lange & Söhne’s unwavering pursuit of excellence in luxury watch brands.

The sub-dial at six o’clock elegantly displays the running seconds, while the central silver and red hands take center stage, effortlessly tracking the chronograph minutes and seconds. With precision at your fingertips, you can measure time with accuracy for up to 60 minutes.

But there is more to the Odysseus Chronograph than meets the eye. Beyond an obvious technical prowess, the Odysseus Chronograph boasts a stunning and quite classy aesthetic. Encased in robust stainless steel, the watch somehow delivers masculine confidence in a way that is only understood when handled in person.

Water resistance of 120 meters does not quite afford the Odysseus status among modern deep dive watches (with most modern diving watches standing around 300 meters of depth), but then, this isn’t a dive watch, per se. It is more of an incredibly sophisticated sports watch.

Limited edition watches such as this are difficult to find – but well worth the effort – as owning the Odysseus Chronograph will place you among the elite ranks of true luxury watch connoisseurs.

The Lange Söhne Odysseus Chronograph is more than just a watch; it is a symbol of refined taste, masculine elegance, and the pride of owning one of the best luxury watch brands you can buy.

Most Controversial: Rolex Oyster Perpetual Celebration Dial

When it comes to the vast world of luxury watches, Rolex has an unmatched reputation for timeless designs and unwavering craftsmanship. Conservative, in other words. But every now and then, the horological behemoth surprises us all with a bold move that breaks free from the tradition of luxury watch brands. Enter the Rolex Oyster Perpetual – Celebration Dial, a timepiece that defies expectations, radiates sheer marvel, and took the watch industry by sheer surprise.

Rolex watches are often the subject of speculation and anticipation, probably more so than any other luxury watch brand. While more adventurous luxury watch brands dismiss Rolex as conservative, they conveniently overlook the number of revolutionary releases that have captivated the watch world.

From palm-frond Datejusts to gem-studded Rainbow Daytonas and even dive watches capable of diving to unfathomable depths, Rolex balances its conservative heritage with relentless innovation. It is an iconic watch brand that refuses to be defined by a single narrative, and for that, we applaud Rolex watches for their ingenuity.

Now, let’s turn our attention to the latest creation; the Oyster Perpetual wristwatch, available in three sizes: 31mm, 36mm, and 41mm. Crafted from gleaming stainless steel, this timepiece carries on the design theme introduced by Rolex in 2020. That collection featured a range of captivating candy-colored Oyster Perpetuals, each capturing the imagination with its own vibrant hue.

So influential were these watches that competitors like Omega and TAG Heuer swiftly followed suit, releasing their own colorful versions. And when even Patek Philippe joins the game with its vibrantly colored Calatrava, you can’t help but wonder what Rolex will do next.

In a masterstroke of creativity, Rolex gathers all five original hues from its previous collection and molds them into the mesmerizing ‘Celebration Dial.’ Composed of 51 circular cells, this psychedelic bubble bath of colors evokes a sense of joy and childlike wonder. Donning this $6,000 masterpiece instantly transports you to a realm of carefree amusement. If you are presented with the opportunity to wear this luxury watch oddity, you won’t help but sport a wide grin – it has that kind of appeal.

While photos may suggest that the Celebration Dial is challenging to pair with different outfits due to its vibrant color scheme, in reality, it actually complements a variety of styles. Whether you opt for jeans, an all-black ensemble, or a crisp white attire, this timepiece adds a playful touch without demanding too much from you in return.

But let’s address practicality. The Celebration Dial is undeniably impractical for daily wear. However, practicality takes a back seat when it comes to indulging in mechanical luxury wristwatches, you might agree. As noted in our intro to this article, the decision to acquire a luxury watch like this is driven by desire, not necessity. Beauty has the power to evoke irrational actions, and a luxury watch is no exception to that notion.

Speaking of size, let’s briefly touch upon the ongoing debate among watch collectors. Some argue that 36mm cases represent the ideal size, while others insist that real men should opt for 40+mm watches, although you may find such arguments rather trivial. In the case of the Celebration Dial, you would be forgiven for leaning towards the elegant proportions of the 36mm variant and perhaps even consider the 31mm option before venturing into the realm of the 41mm timepiece.

As far as luxury mechanical watches go, the celebration dial has caused divided opinions among the watch industry and collectors alike. This truly is a ‘love it or loathe it’ piece. As is always the case with buying a luxury watch, the choice is a subjective one – something we can’t advise you about either way. Decide for yourself which camp you are in.

Best Reinvention: Ulysse Nardin Freak One


Prepare to embrace the extraordinary as the luxury Swiss brand Ulysse Nardin breathes new life into their legendary timepiece, The Freak. The all-new Freak One is a testament to the luxury watch brands relentless pursuit of innovation, combining cutting-edge technology with a captivating design that will leave watch enthusiasts in sheer wonderment.

As we delve into the depths of this horological marvel, we encounter a trio of signature features that defined the original Freak and helped set Ulysse Nardin apart from other watch brands in the world: no dial, no hands, and no crown. It’s a bold departure from conventional watchmaking, allowing you to experience time in a whole new way.

But don’t be fooled by its minimalist appearance, though, as the Freak One is a powerhouse of technical advancements. The Ulysse Nardin commitment to pushing boundaries is evident in the silicon hairspring, a revolutionary innovation introduced in 2008. This remarkable material ensures unparalleled precision and durability, making every moment count.

The escapement of the Ulysse Nardin Freak One receives the royal treatment with a proprietary DIAMonSIL coating, a fusion of synthetic diamond and silicon plasma. This cutting-edge technology, originally unveiled in 2007, guarantees exceptional performance and longevity, setting the Freak One apart from the competition.

The impressive automatic Grinder system, a recent addition to the Ulysse Nardin arsenal, is also noteworthy. This proprietary mechanism makes winding the Freak One a breeze, doubling the efficiency of traditional winding systems. With a staggering seventy-two-hour power reserve, this timepiece ensures you’re always one step ahead.

Drawing inspiration from past iterations, the Freak One combines the best design elements that have captivated watch aficionados over the years. The notched bezel pays homage to the original 2001 Freak, while the open gear train takes a nod from the 2013 Freak Cruiser. And for uncompromising legibility, the influence of the 2018 Freak Vision shines through.

The rose gold accents that adorn the movement are a thing of sheer beauty, contrasting with the sleek titanium case. With its lightweight construction and the inclusion of a textured rubber strap 9apparently made from 30% recycled materials), the Freak One offers a comfortable fit that is not just stylish but eco-aware.

Ulysse Nardin’s resurrection of the iconic Freak One sets a new benchmark for the watch industry through unparalleled craftsmanship and avant-garde design, creating an extraordinary timepiece that had to be included on this list of the best luxury watches for this year.

Best Themed Watch – IWC Pilot’s Watch Chronograph Oceana ‘Top Gun’

The International Watch Company Top Gun Oceana is a timepiece that combines the best of Swiss luxury watchmaking with all the allure of a complicated watch. This remarkable creation from one of the finest luxury watch brands in the world takes their renowned Top Gun collection to new heights with a stunning blue ceramic case and, unlike a typical IWC watch, a size tailored for those with a smaller wrist.

With the Top Gun series, IWC has widened its ceramic options with a range of monochromatic shades and sizes. Crafted with the usual IWC precision, the watch features a solid titanium screw-on case back adorned with the iconic Top Gun logo. The chronograph and stop-watch functions are operated by two inverted push-pieces and a steel setting crown.

Protection against magnetic fields is addressed with the soft-iron inner case, while a convex sapphire glass with anti-reflective coating delivers crystal clear visibility. With water resistance up to 100 meters, this isn’t ready for exploring the oceanic depths that so many diver watches provide these days, but it is easily deep enough for adventure.

The Oceana blue dial is simply stunning, adorned with white Arabic numerals, index markers, and the iconic IWC triangle at 12 o’clock. Three sub-dials grace the dial in the form of small seconds at 6 o’clock, a 12-hour counter at 9 o’clock, and a 30-minute counter at 12 o’clock. Superluminova coating ensures readability even in low-light conditions, and a two-window day-date aperture sits elegantly at 3 o’clock.

Boasting a power reserve of up to 48 hours, completing the Top Gun is a blue rubber strap with denim textile inlay, robustly secured with a titanium pin buckle. The watch also features the rather useful ‘XCHANGE’ system, offering versatility and ease of strap replacement.

This is a captivating watch that combines the expertise of one of the most respected Swiss watch brands with a touch of sophistication. From its intricate complications to its Swiss luxury watchmaker pedigree, this timepiece is a true symbol of excellence.

Best Unisex Design – Patek Philippe Aquanaut Luce Annual Calendar

Rounding up the compilation of our favored timepieces this year from the best luxury watch brands in the world, we present the first-ever Patek Philippe Aquanaut to showcase an annual calendar complication.

This particular Patek Philippe is supposed to be a ladies’ watch, but don’t be fooled – this Aquanaut has a captivating unisex charm that would lend itself to any gendered wrist. Expertly fashioned in rose gold, the Patek Philippe Aquanaut Luce Annual Calendar boasts a compact case size that retains the usual Patek Philippe masculinity. The sophisticated design flaunts the familiar octagonal case with a magnetizing blend of polished and satin-brushed finishes.

But the real showstopper lies within the Patek Philippe dial and its stunning blue tone, perfectly matching with a coordinated rubber strap. The inverted annual calendar display brings an extra touch of distinction, with the moon phase immediately grabbing your attention at 12 o’clock. In turn, the date is showcased at 6 o’clock, and the day and month nestle quite cozily within the inverted sub-dials at 3 and 9 o’clock.

The luminescent hour and minute hands, hour markers, and 5-minute markers guarantee complete visibility, even in the gloomiest of light.

Under the hood, the Patek Philippe Aquanaut Luce Annual Calendar is driven by a high-performance movement that not only delivers an impressive 45-hour power reserve but also boasts notable features such as an anti-backlash wheel, patented clutch wheel and precise stop seconds functionality.

Patek Philippe leaves no room for compromise when it comes to craftsmanship, and the movement’s meticulous finishing reflects the luxury watch brands unwavering commitment to excellence, featuring stunning circular Côtes de Genève patterns, gorgeously beveled and polished edges, and refined decoration on the main plate.

The Patek Philippe Aquanaut Luce Annual Calendar is a timepiece that, in our opinion, defies boundaries and challenges conventions, thus blurring the lines between men’s and women’s watches.

Wrap Up

While we have tried to keep this compilation quite limited in terms of hand-picked treasures, the truth is, we could have listed 100 awe-inspiring mechanical watches from the finest watch brands. In fear of overcomplicating the matter, we prefer instead to whittle our choices down to a more exclusive and well-considered range.

However, there are one or two other watch brands that are worthy of brief mention. Audemars Piguet, Tudor Watches, Louis Cartier, and Blancpain Watches have all released interesting timepieces for 2023. While we admire the perpetual innovation of these renowned watch brands, we firmly believe that the nine watches highlighted embody the ideal blend of prestige, allure, elegance, and desirability.

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